TOWN menu, brochure, and table tent were all designed in COMS 232 at Southern New Hampshire University. I was provided the logo, brand guidelines with colors and fonts but was given the creative freedom to design the materials as I saw fit.
TOWN is an upscale chines restaurant that is geared toward high-end clientele. The brand matches the upscale theme of the restaurant. The menu is simple with no images to not distract from the typography of the food items and descriptions that is usually found in an upscale restaurant menu. The brochure matches this style as well with imagery only on the cover of the brochure, but not mixed within the rest of the content. The fonts and color schemes are consistent throughout the branding with layouts the are simple, but yet also appealing to the high-end clientele.
TOWN Menu Front
TOWN Menu Back
TOWN Brochure
TOWN Brochure Inside
